RE: UKNM: great ad, bad marketing?

[paul youlten]

autonomy isn't a natural language search algorithm. though it seems to be

sold as the solution to everthing from sales support systems to portal

personalization.


i have had a very mixed experience with autonomy in the past and i am trying

kenjin but it seems pretty random at the moment.


anyone else using kenjin?



paul


> -----Original Message-----

>

From: ownerchinwag [dot] com [ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On Behalf Of James

> Donnelly

> Sent: lunes, 19 de junio de 2000 19:32

>

To: uk-netmarketingchinwag [dot] com

> Subject: RE: UKNM: great ad, bad marketing?

>

>

> By comparison, I found myself doubting the voracity of implied claims made

> on behalf of Ask Jeeves during the equivalent advert.

>

> I can report though, that where Lycos stinks, Jeeves comes up smelling of

> roses - questions about falling in love and the offside rule are

> efficiently

> fielded.

>

> Speaking of natural language searching algorithms, has anyone anything to

> comment about using Autonomy, which makes some substantial claims

> about it's

> capabilities?  How can it work without a knowledge base?

>

> later,

>

> James

>

> -----Original Message-----

>

From: ownerchinwag [dot] com [ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On Behalf Of Jo

> Chipchase

> Sent: Sunday, June 18, 2000 9:33 AM

>

To: uk-netmarketingchinwag [dot] com

> Subject: Re: UKNM: great ad, bad marketing?

>

>

> Richard Longhurst wrote:

> >The Lycos ad is pretty straightforward in a what-does-it-do kind of way.

> Man

> >needs

> >underpants. Man searches for 'underpants' on Internet. Dog fetches

> >underpants.

> >Fantastic -- until you actually do a search for 'underpants' on Lycos and

> >and find

> >that, when it comes to buying underpants online, the results are (ahem)

> >pants.

>

> On the Lycos TV ad, it looks for a moment as if the Scotsman is

> peeing down

> the back of his leg.  (In reality, the wind is rippling through his leg

> hairs.)  I thought it was just me being twisted at first, but a couple of

> friends agree...

>

> I bet Dogpile is a touch pissed off at Lycos' ad strategy.

>

>

> Jo.

>

> _________________________________

> Can-U-Hack-It

> Internet, editorial & publicity services

> * www.cuhi.com * www.ukpress.org *



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