Re: UKNM: great ad, bad marketing?

[Alex Dale]

IMO Autonomy is very much a B2B product. We had the service on Virgin Net at

the

start of 1997 and as a consumer agent service it did not really work out

well. I

expect that you need a lot of "training" of the agent / a lot of text for

the

software to work effectively. I have not tried their Kanjin product though

...

(boldly advertiseds as "RIP Yahoo").


Alex


James Donnelly wrote:


> By comparison, I found myself doubting the voracity of implied claims made

> on behalf of Ask Jeeves during the equivalent advert.

>

> I can report though, that where Lycos stinks, Jeeves comes up smelling of

> roses - questions about falling in love and the offside rule are

efficiently

> fielded.

>

> Speaking of natural language searching algorithms, has anyone anything to

> comment about using Autonomy, which makes some substantial claims about

it's

> capabilities?  How can it work without a knowledge base?

>

> later,

>

> James

>

> -----Original Message-----

>

From: ownerchinwag [dot] com [ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On Behalf Of Jo

> Chipchase

> Sent: Sunday, June 18, 2000 9:33 AM

>

To: uk-netmarketingchinwag [dot] com

> Subject: Re: UKNM: great ad, bad marketing?

>

> Richard Longhurst wrote:

> >The Lycos ad is pretty straightforward in a what-does-it-do kind of way.

> Man

> >needs

> >underpants. Man searches for 'underpants' on Internet. Dog fetches

> >underpants.

> >Fantastic -- until you actually do a search for 'underpants' on Lycos and

> >and find

> >that, when it comes to buying underpants online, the results are (ahem)

> >pants.

>

> On the Lycos TV ad, it looks for a moment as if the Scotsman is peeing

down

> the back of his leg.  (In reality, the wind is rippling through his leg

> hairs.)  I thought it was just me being twisted at first, but a couple of

> friends agree...

>

> I bet Dogpile is a touch pissed off at Lycos' ad strategy.

>

> Jo.



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

 the UK's totally managed affiliate marketing solution.

 ukaffiliates.com >> the net.working

 http://www.ukaffiliates.com /

salesukaffiliates [dot] com (mailto:salesukaffiliates [dot] com)

 telephone: 020 7691 1880 / fax: 020 7691 1881

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

  To unsubscribe or change your list settings go to

http://www.chinwag.com/uk-netmarketing or

helpchinwag [dot] com