RE: UKNM: Publishing on the internet

[Leslie Bunder]

don't know about research,  but look at what the likes of Emap, IPC, Future

et al are doing. Some were slow to start and dipped their toes in the water

a few years back, others have become very good at adapting material to the

online world and some others are stil very weak at doing it.


Tradionally, (ie: if we look a few years back), publishers would invite the

likes of AOL and CompuServe (when they were not one of the same) to fight it

out with a chequebook to who gets their content. Those were the days when

CompuServe would spend a huge amount of money to get the publisher

associated with their service and give them money. Of course that money was

useful to help the publisher build up their own skills with the Web so they

could eventually migrate to the Web.


I have heard (first hand...) of some publishers who got very nice six figure

sums to be associated with certain online services. Ah...those were the

days...


The biggest problem for publishers is when they re-hash content for the Web

without fully understanding that they Web is a different medium from print

and what works well in print, does not always work well on the Web. It's

like when you get sites that have very long articles, tons of pictures and

it takes ages to view the page...


Most publishers are realising this now.


The good thing is that if we start using hindsight, we can realise what

works well and what doesn't.


Leslie


> -----Original Message-----

>

From: Roger Doddy [rdoddyharper-kay [dot] com (mailto:rdoddyharper-kay [dot] com)]

> Sent: 19 June 2000 17:21

> To: Uk-Netmarketing (E-mail)

> Subject: UKNM: Publishing on the internet

>

>

> Does anyone know of any research into what traditional

> publishers are doing

> on the internet? Everyone is an accidental publisher on the

> net so how do

> they view it - chance to re purpose physical print and get

> more value out

> of the same copy or a means of introducing new revenue models

> or getting at

> new markets? I have my own views but I would love to plug in to other

> views.

>

> Regards Roger Doddy

>

> HarperKay

> Business solutions for the digital economy

> Zenith House

> 350-356 Old Street

> London EC1V 9NQ

> Tel: 020 7684 5447   Fax: 020 7684 5448



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