Re: UKNM: Re: Baby Hippo security

[ben]

A simple process


1) Come up with name.

2) Tell everyone it.

3) Ask them what it was a week later. If they still remember it, use it.


Also I don't think descriptive names actually work. If you are called

carparts.com and your competitors are called car-parts.com, carpart.com and

carparts.co.uk any advertising spend will be helping your competitors as

much as you.


If you own all deriviative of a generic name life would be fine. But if I

have to remember hyphens I'm just not going to get the name right.

www.shoe-shop.com anyone.


Ben


Cait Hurley <

iamcaityahoo [dot] com

> wrote ..

> Just out of interest, what was the thinking behind calling it Baby

> Hippo?

>

> Unless this has already been covered. I'm just bemused as to the level

> of abstruse product names that are occuring these days. Given that

> allthegoodfunctionallydescriptiveonesaregone.com

>

> =====

> This e-mail has been sent from the alternate e-mail address of Ms. C.

> Hurley. Normal service will be resumed as quickly as possible.



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