Re: UKNM: Battleship JWT

[Ray Taylor]

Felix Velarde <

felixhead-newmedia [dot] com

> said:


> As one who has in the past derived amusement from advertising

> agencies who tried to do as you suggest and break into new media, I'd

> caution against your 'opportunity'.


No, I said "people", meaning individuals with balls, not "agencies" with

noses for a fast buck.


> Banners sounded an easy bridge, but have (quel surprise) proven

> valueless.


Not so. See the article in last weekend's Sunday Business. But let's not get

into the "banners are bastards" routine again.


> Head New Media, provenance interactive design, is now part of a

> communications group originally founded on traditional advertising -

> but it's avowedly a collection of specialists in today's media

> spaces; clustering is by discipline, not by client base or by length

> of service. No-one at the ad agency pretends to understand our

> discipline, nor do we opine about commercials.


Ah, so the trad agency that owns you is, like Tim's, an exception to the

rule that ad agencies are wankers? Now I understand where you are both

coming from ;-)


Anyone else for a bit of self-justification?


RT



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