[Previous] [Next] - [Index] [Thread Index] - [Previous in Thread] [Next in Thread]

Subject: More than just a broadcast medium (was UKNM: Arse)
From: Peter Borg
Date: Tue, 27 Jun 2000 19:01:40 +0100

--- John Blower wrote:
> Peter Borg wrote:
> >For the first time, anyone can publish their own thoughts and
> >opinions and reach millions of people in a very short space of
> >time and with very little effort.
> I think not. If I want the millions, I shall have to inform them of
> the existence of my page(s). And, unless I strike a particularly
> resonant chord in the breasts of my audience, I shall nedd tons o'
> money to tell the world.

Ok, ok, so millions is hyperbole in most cases, but a web page is not
the only way to reach people although it's the most prevalent in the
minds of western society.

If you have a strong opinion on a particular topic, you can shove a
web page up, feed the URL to a few search engines with little effort,
and chances are you'll start to get hits from people searching for
information on that topic.

Admittedly, knowledge of how these things work is required, but it's
information that's freely available on the web itself.

> The situation you describe may have existed for 18-24 months in
> 1994-96. No longer.

Hmm, I'd dispute that for several reasons.

It doesn't take much for something to get noticed; weblogs are
fascinating, but you're right, the subject matter has an effect on
who will visit and why.

>From experience with the sites I'm involved in, I would say you're
more likely to get more visitors than you were in the time period you
mention. It's just that you get less of a share of those interested
in what you're saying.

The increase in the number of available forums is a double-edged
sword. Your page might be highlighted in more forums, but they tend
to have a lower membership or readership than before.

That we miss something or don't know about it, that it doesn't make
the news or isn't highlighted on the many pages we read doesn't mean
it hasn't reached many others.

> >It allows communication and information sharing on a scale
> "Information" is only meaningful when it can be acted on.

This may be true but doesn't negate my comment. And to some extent I
disagree with this; I may not directly act on every piece of
information I absorb, but combined with other information it can
affect how I behave or act in the future, or change my views and

> >Perhaps making use of this rather than treating it as a one-way
> >communications medium would allow organisations to perform better
> all
> >round.
> The inherent inertia of large organizations militates against this.
> It *may* happen - but only at the periphery.

My point exactly; the internet is more than just a one-way medium,
however major organisations treat it as such. Silly to waste the
potential, really.


Peter Borg
personalatpeter-b [dot] org

the UK's totally managed affiliate marketing solution.
ukaffiliates.com >> the net.working
http://www.ukaffiliates.com / salesatukaffiliates [dot] com (mailto:salesatukaffiliates [dot] com)
telephone: 020 7691 1880 / fax: 020 7691 1881
To unsubscribe or change your list settings go to
http://www.chinwag.com/uk-netmarketing or helpatchinwag [dot] com

  RE: More than just a broadcast medium (w, paul youlten

[Previous] [Next] - [Index] [Thread Index] - [Next in Thread] [Previous in Thread]