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Subject: Re: UKNM: Battleship JWT
From: Ray Taylor
Date: Wed, 28 Jun 2000 19:20:37 +0100

> ok felix...name those 10% click banners. lets have a look and see why they
> worked?
> [Sam says: Paul, it was Ray who was talking about 10% banner

You want me to discuss client business on UKNM? No way Jose.

The case study appeared in Sunday Business last Sunday if anyone is

10% is not a typical rate, even when specialists such as eyeconomy are
involved. But it shows what can be done and demonstrates that all that
"banners don't work because click-through rates are falling" bollocks is,
well, bollocks.


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  RE: UKNM: Battleship JWT, paul youlten

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