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Subject: RE: UKNM: deja boo?
From: Richard Johnson
Date: Fri, 30 Jun 2000 12:44:25 +0100

Reply to: RE: UKNM Digest V1 #538
Hi on Friday

I was interested to read Ian's postmortem account, but I disagree on some

Surely it's easy to get people to buy anything from your site once - you
just use somebody else's money to subsidise the selling price to a level
the punters cannot ignore (sic).

The trick is to get them to come back and buy regularly, while being able
to sustain your business model; that means offering a balance of price,
choice - or range - and service.

So fulfilment becomes the key to ensuring customer return (to the site)
levels; can you deliver what they want, when they want, every time?

It's here that the offline expertise of traditional logistics companies
needs to be harnessed, not as a bolt-on, but as an integral part to the
whole e-solution. How can a dot.com start up expect to create the
infrastructure necessary to achieve satisfactory fulfilment levels from a

Richard Johnson
Business Development Manager
Media Works Corporate Communications Ltd
tel: 0113-399-3000


p.s. on banner ads, get a pro to design them; what do yacht people know
about banner design?

owner-uk-netmarketing-digest wrote:

>Date: 29 Jun 2000 15:13:51 +0100
>From: Ian Tester <iantatbreathe [dot] com>
>Subject: UKNM: deja boo?
>interesting sites, but all of them demonstrate fundamental flaws in
>on the web /creating useful lifestyle sites, both of which boo tried to
>but couldn't

[Sam says: Tim's lengthy msg chopped for brevity]

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