UKNM: Viral Marketing - Is This Legal?

[Sarah Clelland]

Has anyone else received this e-mail from Virgin?


Basically it's a competition to win a holiday by registering for Virgin

Wines. You enter yourself and then nominate 3 other people to go with

you; however if they don't go to the site and register themselves, your

entry is null and void.


This is communicated to the friends you nominate like this:

"IMPORTANT: This entry will not be valid unless you enter

yourself. So if you want to stay friends, get on with it!"


The person who received it here lodged a complaint about this, but even as I


type I'm wondering if it's all part of the plan - be contraversial and

someone will forward it to a forum, where for every one person who feels

it's offensive, there'll be 20 who think it's quite funny and will log onto

the site just to see what its all about...am I just falling into the trap??

And, paranoia aside, what do people think about this?


(Full e-mail from Virgin Wines is below - Mark Morton is the boyfriend

of the recipient in case anyone is confused.)


Sarah Clelland

www.snowvalley.com



Mark Morton has invited you to spend a week on Necker

Island, Richard Branson's private Carribean hideaway. All

Mark Morton has to do now is to win the Virgin Wines

Necker Island competition!


--------------------------------------------------

Message from Mark Morton:


Why not?

--------------------------------------------------


If you would like to join Mark Morton then all you have to do is

enter the competition yourself. Click the link below to

enter: http://necker.virginwines.com


IMPORTANT: This entry will not be valid unless you enter

yourself. So if you want to stay friends, get on with it!


While you are about it, you can improve your chances by

entering as many times as you like, and invite a few

friends (or strangers!) yourself.


Good luck! And don't forget the suntan cream.


Virgin Wines



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