UKNM: Northern Lights to be Used for Advertising

[Jim Sterne]

Target Marketing


www.targeting.com

Jim Sterne

jsternetargeting [dot] com

       YOUR NAME IN (NORTHERN) LIGHTS

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       NEW MARKETING MEDIUM ANNOUNCED


  Company Slogans in the Skies Before the Year 2000



SANTA BARBARA, CALIFORNIA  4/1/98 --  Scientists have announced

a new method of using the Northern Lights as a display for

advertising.  This latest development on the marketing front

has large companies scrambling to be the first to sign up with

a new service being offered by Target Marketing of Santa Barbara

(www.targeting.com).


"It's essentially a breakthrough in ionospheric and magnetospheric

physics," says Jim Sterne of Target Marketing. "Years ago, original

studies had been focused on the use of low frequency signals to

communicate with space probes across vast distances, and now the

Internet gives us a large enough platform to control the Northern

Lights."


Computer models generated back in the early 1980's indicated that

a blanket of loosely woven copper wire spread over a huge area

could generate controlled pulses. The intent was communication

with spacecraft that had left the solar system


Low frequency communication has long been used to communicate

with submarines far out at sea. It was deemed impractical at the

time, however, to construct such a system due to the enormous

cost. Today the Internet backbone provides the platform and the

characteristics of modern routers and switches provide the controls.


The clock rates of modern computers and the use of interference

pattern techniques can generate signals in the 40 to 50 GHz range.

It was discovered that these signals interact with the Ionosphere

and can be tuned to cause alterations in Northern Light contours.


Target Marketing plans to display the first commercial messages

in Northern Lights one year from the date of this announcement.

This has started a bidding war among several corporations.


In individual press releases, Scott McNealy announced a new virtual

machine called JavIcicles, Microsoft announced Windows NL, and AT&T

and Sprint have petitioned the FCC for new frequency auctions. Bill

Gates was overheard wondering how many programmers it would take to

make the Northern Lights appear over the lower latitudes.




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Jim Sterne                    http://www.targeting.com

jsternetargeting [dot] com

                 Target Marketing

Author: "World Wide Web Marketing"        805-965-3184

"Customer Service on the Internet"          Consultant

and "What Makes People Click - Advertising on the Web"

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