Re: UKNM: Creativity

[Tim Ireland]

Kyle Talbot wrote:

<snip>

>Banners are, I'm afraid, the equivalent to flyers. Cheap, minor support

>media in the eyes of the average business. That's why most are designed by

>clients, and programmed by the HTML shop on the corner.


I'm going to have to take you to task on this, sorry Kyle.


Firstly the net is a new and completely different kind of animal and drawing

parallels to known traditional media can only bog us down. With that said,

<wry grin> Spam is closer to a flyer application - banners and/or linked

splash pages are the closest thing we have to television commercials.


Tim Hayward quoted:

>"People are more focused about the use of the Internet.

>They want to do what they came to do and they don't want to click on a

>banner." (Wall Street Journal 24 Feb 99)


Exactly. This is why banner ads need to be creative to be truly successful

(0.5-1% is a disgraceful figure). Ray Taylor's idea gives you an opportunity

to explore what in-house talent may be overlooked and expand not only your

business, but the industry at large. How are we supposed to 'grow up'

without a learning curve?


Tim Ireland

tim [dot] ivirgin [dot] net

MONDOVISION

Freelance Copywriting

http://business.virgin.net/tim.i/index.htm


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