RE: UKNM: Creativity

[Philip Rooke]

Quote 'of course people advertise online to build traffic, it's the most

basic requirement for the success of a website'


This is the problem : the automatic assumption that you need a website, why

not just advertise.  With a strong enough message you don't need a website.


Philip Rooke

Sales Director

Carlton Online


www.jamba.co.uk

www.popcorn.co.uk

www.simplyfood.co.uk



-----Original Message-----

From: Caroline Tosswill [

carolinelondon [dot] virgin [dot] net (mailto:carolinelondon [dot] virgin [dot] net)

]

Sent: 26 February 1999 10:17

To:

uk-netmarketingchinwag [dot] com

Subject: Re: UKNM: Creativity



Ray Taylor wrote:


> Further, most web advertising is still about building traffic alone. Which

> is a stupid waste of money, considering the high cost of UK inventory.


this seems to me an absolutely extraordinary comment - of course people

advertise online to build traffic, it's the most basic requirement for the

success of a website.


branding is important too, but most campaigns will aim to build both brand

and

traffic.


caroline 


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