Re: UKNM: The invisible banner?

[Paul Douglas]

Matteo Berlucchi <

matteohyperlink [dot] com

> wrote:


>Talking about using banners for brand awareness, I recently came up with

>the idea (about to be launched tomorrow on the Alliance & Leicester website

>http://www.aandl.com/) of non-clickable banners.

>

>It may seem a stupid idea but there was some thinking behind it:

>

>1. A & L site generates around 250,000 impressions a month.

>2. They wanted to have something to offer their money-back credit card

>partners

>(Interflora, BT, Vodafone, etc.)

>3. They liked the idea of carrying third party banners but didn't like the

>idea

>of losing traffic.

>

>So, I came up with the "non-clickable-banner"


<snip>


But why not make them clickable anyway?


Paul


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