uk-netmarketing Archive
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Subject: | Re: UKNM: The invisible banner? |
From: | Chris Moisan |
Date: | Wed, 10 Mar 1999 15:43:31 GMT |
Non-Clickable Banners ?
Doesn't this take web marketing backwards to the old advertising models where accountability was only measured via awareness research. Banner click thru's may be low but at least they are measurable. We are continually looking for ways to make internet marketing more accountable as that is the way the market (and our clients ) are going. The internet is best used as a discrete 1:1 measurable media as opposed to a broadcast brand awareness medium
Chris Moisan
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OgilvyInteractive
Email : chris [dot] moisanogilvy [dot] com
Tel : 0171 566 7280
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Replies
Re: UKNM: The invisible banner?, Matteo Berlucchi
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