UKNM: Re: UKNM Digest V1 #156

[Ian Tester]

Try telling chappies like Amazon that advertising online to build traffic is

a stupid waste of money - I believe they regard it, quite correctly, more as

a form of customer acquisition, which is what half the game is about.....


Ian


Visit our web site at www.fletch.co.uk

Ian Tester, Marketing Manager, Fletcher Research

Management Reports - Monitoring Products - Consultancy - Forums

17 Rathbone Street, London W1P 1AF, UK

T 0171 631 0202 F 0171 631 5252 E

itesterfletch [dot] co [dot] uk

>

>Date: Fri, 26 Feb 1999 10:17:29 +0000

>

From: Caroline Tosswill <carolinelondon [dot] virgin [dot] net>

>Subject: Re: UKNM: Creativity

>

>Ray Taylor wrote:

>

>> Further, most web advertising is still about building traffic alone.

Which

>> is a stupid waste of money, considering the high cost of UK inventory.

>

>this seems to me an absolutely extraordinary comment - of course people

>advertise online to build traffic, it's the most basic requirement for the

>success of a website.

>

>branding is important too, but most campaigns will aim to build both brand

and

>traffic.

>

>caroline


********************

UKNM is sponsored by Excite UK, visit us at http://www.excite.co.uk.

Email Khalil Ibrahimi

khalilexcitecorp [dot] com (mailto:khalilexcitecorp [dot] com)

 to advertise on Excite.

********************

Change your UKNM subscription use http://www.chinwag.com/uknm.html