Re: UKNM: Creativity

[Tim Ireland]

Kyle quite rightly said:


>If the web is to develop as a commercial entity, those of us who are

>'wired' need to sell it to the 'un-wired', so we'd be wise to remember how

>to speak their language. The learning curve for creativity is very fast -

>the best web sites are testimony to this. But has that been a good enough

>reason for everyone else to improve their sites. Unfortunately, and not

>surprisingly, no.


I'm tempted to agree, but we are getting into the realms of the chicken and

the egg here.


For example there are many who consider a mere presence enough - and most of

these guys have the same sites they commissioned 3 years ago (kinda like the

guys who spent thousands on a mobile phone in the mid-80's, and hung

stubbornly onto their bricks despite much better products being available

for much less money). Who can blame them for being a little jumpy?


However, our product has a higher 'sizzle' factor for clients - this can

compensate (BUT only if we use a little style - ie creativity).


This kind of development will always be questioned by the bean-counters, but

the fact remains that props & mocks are *far* cheaper in this medium - PLUS

this medium has more undiscovered promise than any other (both in

applications and talent base). This I feel gives a dual motivation for as

much exploration as possible.


By the way, if new media is such a big and scary animal - why does

traditional media keep pinching our themes and icons?


Tim Ireland

tim [dot] ivirgin [dot] net

MONDOVISION

Freelance Copywriting

http://business.virgin.net/tim.i/index.htm

"Domain Name = Pesonalised Number Plate"



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