Re: UKNM: Mo' Banner Blues

[Deborah Loth]

Ray Taylor wondered:


>Why then do so many advertisers still want to do it themselves, without the

>help of an online media agency? Media owners tell me maybe half of all web

>advertising is booked direct. Granted there are few specialist online media

>houses in the UK at present, but even so, some of the mixed web design and

>media/marketing companies (I am told) do a good job too, as do the likes of

>Modem Poppe and BMP Interaction (by reputation).


Is it that the advertisers take a DIY approach, or that media owners are in

fact playing the dual role of media owner and agency? Is it that half of

all web advertising is booked direct, or that half of all web advertising

is sold direct?


I think you'll find that many media owners approach advertisers directly,

often with fully developed, all-in media and creative proposals. Sometimes

its hard to know what they're selling, the media or the

mini-site/screensaver/banner campaign creative production.


D.

--------------------------

Deborah Loth

deborahoddjob [dot] co [dot] uk

mob +44 (410) 352 896

tel +44 (171) 439 4399

fax +44 (171) 437 8505

-------------------------- 

********************

UKNM is sponsored by Excite UK, visit us at http://www.excite.co.uk.

Email Khalil Ibrahimi

khalilexcitecorp [dot] com (mailto:khalilexcitecorp [dot] com)

 to advertise on Excite.

********************

Change your UKNM subscription use http://www.chinwag.com/uknm.html