Re: UKNM: The invisible banner?

[jim smith]

Lee Rickler wrote:


> >precisely

> >

> >2% is a good direct mail response - but most of those people will convert

> >to sales.

> >

> >just getting a 2% click-through is, well, a little opaque in what it

> >actually means.

> >

> >banners do not work on the internet. full stop. the model is all wrong. you

> >are wasting your time. it is *not*, repeat *not* a traditional publishing

> >medium. advertising doesn't work on the internet, at least not in the way

> >that banner-ad companies think it does.

>

> blah blah blah, (not your message, just this debate in general).


cool. i'll remember that argument next time i get called in to arbitrate in the

balkans.


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