Re: UKNM: The invisible banner?

[Matteo Berlucchi]

Martin Lloyd wrote about non clickable banners:


"Sounds like sponsored content to me"


Not in the Alliance & Leicester case. They don't have any content there. They

have an online application form for personal loans. I don't think Interflora

would be interested in sponsoring it while they don't mind having a banner

showing up there every now and then.


Matteo

-- 

Matteo Berlucchi

Head of Marketing                 Hyperlink plc

8 Upper Saint Martin's Lane       Covent Garden, London, WC2H 9DL

Tel +44(0)171 240 8121            Fax +44(0)171 240 8098

email

matteohyperlink [dot] com

        www.hyperlink.com


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