Re: UKNM: The invisible banner?

[Matteo Berlucchi]

Chris Moisan wrote:


"Non-Clickable Banners ?


Doesn't this take web marketing backwards to the old advertising models where

accountability was only measured via awareness research. Banner click thru's may

be low but at least they are measurable. We are continually looking for ways to

make internet marketing more accountable as that is the way the market (and our

clients ) are going. The internet is best used as a discrete 1:1 measurable

media as opposed to a broadcast brand awareness medium 


Chris Moisan"


If I offered you 100.000 non clickable impressions at 5 pounds or the same

amount of clickable ones at 20 pounds, which one would you go for? 


Internet marketing is driven by commercial sense, not just analytical issues.


Matteo

-- 

Matteo Berlucchi

Head of Marketing                 Hyperlink plc

8 Upper Saint Martin's Lane       Covent Garden, London, WC2H 9DL

Tel +44(0)171 240 8121            Fax +44(0)171 240 8098

email

matteohyperlink [dot] com

        www.hyperlink.com


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