Re: UKNM: Promiting Web Sites without spending Millions

[Tim Ireland]

Tim Dunton asked:

>Can anyone give me some advice and maybe tips on promiting web sites

>without spending millions launching a nation wide campaign? We have already

>tried targetted emailing and links swaps which have given us very good

>results although we are looking for ideas to push traffic much higher.


I assume you are referring to your (very useful) product '2b':

>2b  - The UK's Leading Portal. - http://www.2b.co.uk


I would suggest you register it with 'Finderseeker' (search engine for

search engines) for a start:

http://www.finderseeker.com/


Secondly (and here comes the Catch-22) you need a load of field traffic to

get top results each time someone enters 'search uk' in their current search

engine.


Multiple intro pages might prove effective here, each with their own

specific meta tag along different search lines.


You could also sponsor a hot 'novelty' site that already gets substantial

traffic - to the point of offering them hosting and a domain name. This has

the effect of getting their traffic into your field (thereby boosting your

placement in many engines).


You might also wish to make overtures to ISPs to get listed on their 'search

engines' page. You offer a useful product - who knows?


There are many more *sneakier* ways - but if I tell you here then everybody

will know... and where's the fun in that?


;)


Tim Ireland

tim [dot] ivirgin [dot] net

MONDOVISION

Freelance Copywriting

http://business.virgin.net/tim.i/index.htm


PS - The UK lacks a decent (specific) search engine! Congrats on finding a

great niche in the market.

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