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Subject: RE: UKNM: Banner ad release
From: Robin Edwards
Date: Thu, 25 Mar 1999 15:04:00 GMT

On Tuesday, March 23, 1999 10:25 AM, Paul Douglas [SMTP:pauldatparagon [dot] co [dot] uk]
wrote:
> May be of interest to some of you. This is an unedited press release and
> doesn't reflect my views, by the way...

Acknowledged

> PENTACOM TO LAUNCH WORLD'S FIRST INTERACTIVE BANNER ADS AT
> INTRANET EXPO'99

World's first?

> ActiveAdvertiser banners, on the other hand,
> involve viewers by encouraging them to either play an interactive game

Like that 9 hole golf game done quite a while ago then?

> or use pull-down menus to navigate to further locations. In either case,

Or even better, to buy a product directly from the banner. Oh yeah, I forgot, a
well known jeans company did that last year.

Hmmm. I must be in a bad mood today, but I do get a bit wound up seeing
"world's first" or "the UK's best" slapped around things.

Robin
--
Robin Edwards
Clockworx Design Limited
T: +44 1543 252370 F: +44 1543 420761
E: robinatclockworx [dot] co [dot] uk W: http://www.clockworx.co.uk/
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