Re: UKNM: Banner ad release

[Alex Barnett]

zzz


the first company in the world eh?  


er, righto.



At 10:24 AM 3/23/99 +0000, you wrote:

>May be of interest to some of you. This is an unedited press release and

>doesn't reflect my views, by the way...

>

>PRESS RELEASE

>

>Date: 23rd March 1999

>Release: Immediate

>

>PENTACOM TO LAUNCH WORLD'S FIRST INTERACTIVE BANNER ADS AT

>INTRANET EXPO'99

>

>

>Pentacom Communications, the London-based Internet technology

>consultants, are set to become the first company in the world to offer

>truly interactive advertising banners for the Internet. When

>ActiveAdvertiser is launched at Intranet Expo'99 on April 20th, it will

>also give advertisers and ad agencies unprecedented dynamic feedback on

>the effectiveness of their Web advertising with powerful reporting tools

>that monitor precisely how many people have interacted with the ad and

>what their response has been.

>

>According to Bruce McVicar, Managing Director of Pentacom

>Communications, "ActiveAdvertiser is a leading edge solution that will

>revolutionise traditional banner advertising. Conventional banners

>remain static in functionality and are limited to pointing traffic to

>specific Internet sites. ActiveAdvertiser banners, on the other hand,

>involve viewers by encouraging them to either play an interactive game

>or use pull-down menus to navigate to further locations. In either case,

>the reporting tool gives the advertiser and site administrator full

>details of how many visitors see the ad, how long they spend looking at

>it and what action they take."

>

>"Our research has shown that this type of banner undoubtedly captures

>and holds the visitor's attention much more effectively than

>conventional banner ads." continued McVicar, "ActiveAdvertiser pushes

>Internet technology to new limits and provides dynamic statistical

>information to the advertiser or broker, complemented by revolutionary

>administration tools for banner creation, logistics and reporting."

>

>Pentacom Communications are on 0171 493 5700 or www.pentacom.co.uk


Alex Barnett - Sales & Marketing Director

alexbluewave [dot] com

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Bluewave Ltd - Web Design Studios

http://www.bluewave.com

Tel. +44 (0)171 706 3500

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 

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