UKNM: Strategic thought

[Charles Linn]

When creating a website for a client, how prevalent is the practise of

insisting that the first stage must be creating a clear, concise and agreed

strategy for the site and it's development?


This sometimes seems to be a bit of an afterthought once the initial build

stage has been completed and the project moves into the development and

maintenance phase.


I am presuming that this situation orginates in the hopefully outdated

thinking of  'just get a site up for now because we are expected to have

one, and we can think about what to do about it later'.  It is obviously

never too late to start thinking strategically - mostly a common sense

approach of clear objectives, prioritsation and focus of activity, realising

that it is not efficient to try and do everything.   Defining strategy seem

to be a good area to be getting into, as even rich corporate clients are

soon going to have to justify their budgets and returns.


For all those strategists out there, can anyone suggest any websites which

cover this subject well, and any lists such as this one, or discussion sites

dealing with generating web strategy?


Thanks


Chas



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