UKNM: .com vs .co.uk - UK consumer understanding?

[Andrew Ogilvie]

Has anyone done any research on UK consumer recognition of different domain

endings, for instance do people perceive any difference between .com and

.co.uk?


For sites targetting UK consumers I would normally suggest using both

endings as follows:


   .co.uk for use in the search engines - since that's how most search

engines determine UK relevancy

   .com for consumer advertising - it's shorter, the fewer number of

confusing dots the better, and a bit trendier.


In consumer ads - say poster, radio, TV - I would imagine you'll be lucky

if people remember the name, never mind 'the confusing bit at the end with

the dots in it'.

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Andrew Ogilvie

Editor http://www.netventureworld.co.uk

The on-line e-business magazine for UK net entrepreneurs

Tel: 0141 553 0767 Fax: 0141 553 0894



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