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Subject: Re: UKNM: Chicken tonight tonight!
From: Chris Heathcote
Date: Wed, 29 Mar 2000 11:51:29 +0100


At 11:09 am +0100 on 29/3/00, Ken Cowley wrote:

>What was the rate for this ad is a more interesting question - are TV
>channels going to accept the rod for their own backs that is 'per mil click
>through'?

I think NTL are thinking of charging 100% of rates for the first ad
in the break, then a percentage corralating to what percentage of
viewers haven't clicked through to an interactive site for the rest
of the ad break.

I'm sure there must be better ways of charging this. All it'll mean
is that every advertiser wants to be first in the break.

c.
--
______________________________________________________
Chris Heathcote <Head> New Media
http://www.head-newmedia.com/ tel: +44(0)2077377579
http://www.head-space.org/ fax: +44(0)2077377971
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Replies
  Re: UKNM: Chicken tonight tonight!, Ken Cowley

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