UKNM: The Internet and TV

[Vin Sumner]

Having just spent a couple of days listening to various people talking about

future interactive channels, the only consistent theme was the great

diversity and the need for businesses or other services to cover all bases.

This seems particularly true with regard to the TV. Access to none, some or

all of the Internet on a TV is possible from various  broadcasters/operators

with various types of walled garden, through games consoles such as

Dreamcast and PS2.and other settop devices. There is talk of enhanced TV and

interactive advertising(Chicken Tonight ??) , and then the advent of

personal video recorders such as TiVo will strip out the lovingly created

ads. Does anyone know of any good research on the likely consumer reaction

to all this, including what people will really want to do within and from

their TV set.


Vin Sumner

vin [dot] sumnerfirst-software [dot] com

Tel 01625 587111 Mobile 07788 422 522



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