RE: UKNM: State of the Nation

[Anil Pillai]

I was angry to have missed the Internet World trade fair, only to hear from

all of you that it was a shambles, poorly directed, lacking in focus etc,

etc,.


Maybe we should consider a trade/conference fair specialising on Internet

advertising and marketing strategies in the UK/Europe today, set up by this

UKNM group(!), with more focussed aims , where stalls would be manned by

site owners and the day would be targeted at businesses wishing to push

their brands on web sites in the UK. Advertisers could shop around, there

could be lots of talks from industry stalwarts about technology,

advertising, targeting, right down to the more technical and specific:

seminars & workshops on web marketing and how to get the best for your

business/web site, banner advertising, ad serving systems and so on and so

forth.


Before you all scream "Who has the time?" I thought it would be a great

suggestion!


Anil


******************************

Anil Pillai

Manager

Strike One

Unit 6, 225-227 Walmer Road,

London W11 2HD,

tel:	0171 221 5322

fax:	0171 221 5563


http://www.strike-one.com

anilstrike-one [dot] com

******************************



> -----Original Message-----

>

From: Garret Keogh [SMTP:gkeoghcsi [dot] compuserve [dot] com]

> Sent:	Friday, May 15, 1998 8:08 AM

>

To: uk-netmarketingchinwag [dot] com

> Subject:	RE: UKNM: State of the Nation

> 

> I went along with some other people from here and it was very dull, very

> empty and badly focussed. there were a strange mixture of end-user web

> creation tools, ISPs and security and e-commerce applications. Citibank

> for

> example, had no one on the stand that knew anything significant about

> their

> online banking service as they were just there to open accounts (�2K

> deposit

> needed)

> 

> I'd like to think that the show was quiet because the market had

> diversified

> and all the action is elsewhere in the UK. However I just think it was a

> badly planned, poorly marketed show with nothing new to say. As the tools

> become more common place, the issues surrounding online business become

> more

> interesting. None of this was really reflected. I spoke at a Business

> Online

> event in Amsterdam recently which was much more lively with an

> intelligent,

> informed audience concerned with real integration of ecommerce

> technologies.


> 

> IW was a missed opportunity and a waste of an afternoon.

> 

> Garret Keogh,

> Content Manager, Computing and Games

> CompuServe Interactive Services

> +44 (0)118 952 5541

> mobile: 0973 876208

> icq: 3069800