UKNM: sites and the environment

[Debbie Caldicott]

hi


what do people think of sites designed to encourage users to visit the site

daily and hit a button which contributes towards the cause - no expense to

them - and generally inform people about ventures that are helping the

planet?


i've come across two in the last week http://rainforest.care2.com/ and

www.runningmanonline.com  (nothing to do with us i hasten to add) and both

are fantastic ideas in different ways.


the rainforest one encourages you to click to save a certain number of

square feet of forest and asks you to register friends which enables you to

save yet more forest.  the daily updates you receive enable you to see which

friends have registered and which haven't.


runningmanonline is all about these guys in Amazon rainforest investigating

the source of ecological problem areas.  They are sending back video diaries

on a daily basis and visitors are asked to interact and suggest actions they

should take or what they should do next.


both are fantastic ideas but apart from being sent the url by friends, i

have heard nothing about them.


anyone got any facts/figures on whether or not sites like this work?


thanks

debbie



--

Debbie Caldicott, Head of PR and New Business

Motion Pixels

Web strategy, consultancy and design


57-60 Charlotte Road

London EC2A 3QT

t: 020 7739 8499

f: 020 7739 7124

m: 07990 898971

w: http://www.motionpixels.co.uk



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