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Subject: Re: UKNM: freeserve numbers - comments anyone?
From: Stefan Magdalinski
Date: Mon, 23 Nov 1998 17:13:10 +0000 (GMT)

Sajid Mohammed wrote:
> ---Mike Butcher <mikebatcentaur [dot] co [dot] uk> wrote:
> >
> > It just goes to show what a barrier the issue of cost has been to the
> > development of the consumer market in the UK.
>
> Agreed - cost of ownership is probably the number one reason why the
> technology has not been taken up by a wider audience, closely followed
> by technical complexity and fears about porn/security/privacy.
>
> I would strongly dispute the 475,000 figure though. If I were to sign
> up with Freeserve and discover a week later that it wasn't for me,
> then there is no incentive there as such to 'unsubscribe' (if this is
> possible). Freeserve could happily carry on accumulating users ad
> infinitum until it becomes the world's largest consumer ISP!
>
> Free ISPs need a new approach to auditing user base - my suggestion
> would be unique users using the service over a 4-8 week period. This
> would give a much better idea of how many people are physically using
> the service.

Which is exactly what they do (as it said clearly in the original mail).
And actually Freeserve are harder on themselves than you would be. Their
definition is 30 days.

Read, Think, Post.

stefan
>
> But then, would the paid for ISPs subject themselves to similar
> scrutiny?

cf. requests for AOL's paying subscriber figures.

>
> Sajid Mohammed
> _________________________________________________________
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  Re: UKNM: freeserve numbers - comments a, Sajid Mohammed

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