UKNM: Advertising aimed at online women

[Ray Taylor]

From: Zelda Rhiando <

zeldasunbather [dot] co [dot] uk

>


>I assume you're asking this with reference to targeting female specific

>advertising?

>

>Lord save us from tampax banners on the web....


Then you will be pleased to know that Tampax is not a client (yet!).


And yes we do target online populations for our clients' ad campaigns and

one of the target groups is women.


But what is wrong with banners advertising tampons? Can't be any worse than

most of the banners appearing on the web.


Ray Taylor

NMC/Adplan

taylornmcadplan [dot] com

Internet advertising - it's a people thing


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