UKNM: RE: Tampax

[Rick Gibson]

Lord give us Tampax banners on the web. And cosmetics. And nappies. And

toothpaste.


If there's one thing this industry needs is a kick up the ass with

regards to what is suitable to be advertised online. Look at the figures

- the demographic is changing rapidly. It's no longer just 25-35 year

old males with �20-30k incomes living in Southwest England. Nearly 40%

of UK surfers are female. The SmithKline Beechams of this world need

reassuring that their brands can sell to this changing audience, not

hear the same old rhetoric about IT and porn being the only goods that

shift online.


Who's at the cutting edge of online advertising? Proctor & Gamble

trialing broadband lipstick advertising on the @home network, that's

who. Companies like that are looking seriously at ways to take the high

street brands to the online consumer in ways that make today's banners

and 'click-through-rules' philosophy look as dated as 50s ads for bowler

hats.


Within a year the UK audience will have ballooned, dragged online by the

free net services. With them will come new advertisers who are not

phased by screaming BodyForm ads.


Lord please deliver us a mature and grown up media is that it is happy

to wear Pampers.


> Rick Gibson

> Commercial Manager

> "PA" New Media 

> 

>

Email: rick_gibsonpa [dot] press [dot] net

> http://www.pa.press.net/

> 


Date: Tue, 24 Nov 1998 17:52:52 +0000

From: Zelda Rhiando <

zeldasunbather [dot] co [dot] uk

>

Subject: Re: UKNM: freeserve numbers - comments anyone?


I assume you're asking this with reference to targeting female specific

advertising?


Lord save us from Tampax banners on the web....


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