UKNM: Internet Marketing

[philip gusterson]

I work for a PR agency out here in Japan. One of my clients is an Internet 

Marketing/Advertising company. They are pioneering a number of techniques 

which I believe are unique to Japan. We have 2-3 million mobile phone users 

connected to the Internet via their handsets in Japan. My client is 

designing marketing strategies and proprietary software to reach them. For 

example, when you walk past Starbucks you would get an email to your phone 

offering you a free coffee if you pop in. There are many more "point of 

space" and "point of time" marketing techniques being pioneered in Jpaan 

right now. Basically I think people in the UK would be very interested to 

read about what is happening in Japan since in the area of mobile 

communications marketing Japan is leading the way. Can anyone recommend 

appropriate publications for me to pitch the story to? Or am I just out of 

touch and this is happening in the UK too? I'd be really grateful for any 

input.


Many thanks,


Philip Gusterson

philipgustersonhotmail [dot] com

http://www.gusterson.co.uk


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