uk-netmarketing Archive

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Subject: Re: UKNM: WAP (was UKNM: Internet Marketing)
From: Ken Cowley
Date: Tue, 30 Nov 1999 23:55:33 GMT

Hmmm..

When is Net Marketing not Net Marketing? When it's done by email (starting
out as SMTP but ending up as SMS or whatever) but not email (starting out
SMTP and staying that way)? Or vice versa?


I'm foncused. (Whispers) maybe this is what they meant by that convergence
stuff they were talking about way back...


----- Original Message -----
From: Lee Rickler <leeatdjindex [dot] com>
To: <uk-netmarketingatchinwag [dot] com>
Sent: 30 November 1999 17:49
Subject: Re: UKNM: WAP (was UKNM: Internet Marketing)


> Take ourselves back 3 - 4 years ago, <smug>not me though coz i started 6
years ago</smug>, when we first surfed away and signed up to loads of
different lists volunteering our details all over the place. Then after a
few weeks/ months of downloading 300 e-mails a day from these lists we all
opt out or simply narrowed our choice.
> Swap mailing lists with permission marketing, (or product WAPing as i like
to call it, and we all start over again.
>
> Lee
> ---------- Original Message ----------------------------------
> From: Tom Hukins <tomhatspira [dot] co [dot] uk>
> Reply-To: uk-netmarketingatchinwag [dot] com
> Date: Tue, 30 Nov 1999 00:25:53 +0000
>
> >On Mon, Nov 29, 1999 at 01:03:17PM -0000, Wallace, Darren wrote:
> > Maybe I'm being unfairly flippant, but if my phone is going to send me
SMS
> > messages or whatever everytime I pass a shop signed up to this
service, then
> > how long is my phone's battery going to last?
>
> This is a great point that highlights the need for companies to
> understand and use permission marketing and understand that human
> attention is a scarce commodity.
>
> Monitoring customers' habits is not an adequate solution, either.
> Just because I visited Starbucks the last five times I passed it,
> doesn't mean I want to visit it this time. I might be in a rush, or
> I might have just drunk a coffee elsewhere.
>
> It's going to become very easy to contact customers at critical
> moments, but that doesn't mean you should. Unless I've specifically
> asked you to let me know whenever I pass a coffee shop, trust me to
> have the ability to find out that information rather than forcing it
> one me.
>
> It's the whole "Push vs. Pull" argument we've already dealt with on
> the Web.
>
> Tom
>
> --
> Tom Hukins SpiraHellic Multimedia
> Designing effective communication systems for the Web and CD-ROM.
> tomhatspira [dot] co [dot] uk +44 (0)1908 367327 http://www.spira.co.uk/


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Replies
  Re: UKNM: WAP (was UKNM: Internet Market, Lee Rickler

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