RE: UKNM: Re: (Please Help) A European naming convention

[Lorraine Eaton]

Off the top of my head:


I'd have to say that it's probably best to get the convention ready as you

would prefer it in the future, where domains are far more descriptive. But

run it in parallel until then the market is ready. Launch the structure with

known method - 'folders' so as not to limit reach, whilst planning in the

move to the new method according to published sources that mention the URL,

pages could just redirect until then?


It could be worth asking the search engines you are registered with for a

breakdown of searches relating to your brands?


Personally - I would like to be linking to brand microsites with their own

URLs that still uphold the company brand and image where this is of strength

to the brand - but then this all depends on what the brands are!


-----Original Message-----

From: Tim Ireland [

timdesignercity [dot] com (mailto:timdesignercity [dot] com)

]

Sent: 27 November 2000 09:14

To:

uk-netmarketingchinwag [dot] com

Subject: UKNM: Re: (Please Help) A European naming convention



"Moore, Garry" <

gmooremodemmedia [dot] com

> asked:

> In recent discussions with a Client, the subject of domain names has come

up

> several times.  They are trying to come up with a European naming

> convention.  So far the main problem is deciding between using

> www.brand.company.xx or www.company.xx/brand.

>

> Does anyone know of any research on the different methods and the

consumers

> preference/response to each?


>From a keyword perspective (assuming that 'brand' is what the consumer will

most likely be searching for, there is a slight ranking boost to be had from

placing this keyword first.


That said, consumers have a clearer understanding of the 'folder' method,

even if they may not understand what this signifies. If it's a fairly unique

brand, then I'd go for www.company.com/brand - but that's just me.


Tim Ireland

Director of Marketing

www.designercity.com



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