RE: UKNM: Mis-redemption

[Ben Metcalfe]

As someone with expertese and experience of both EPOS systems and Internet

systems, I feel I can offer some light on this.


Officailly, mis-redemption is something that the store has to deal with.  If

they accept your coupon agaist something else, that's their loss.  Your

voucher will say 'Only to be redeemed against XYZ Product" after all.  The

problem comes from the volume - it's not possible to check that the product

really was purchased.  What usually happens is that store will just hand the

supplier the vourchers they have collected and the supplier will send them

the money/credit their account/etc...  Becasue we are talking about large

volumes agaist usually small amounts, it really isn't worth the admin fuss

(consider a 10p voucher from a �1 product or �10 voucher from a �100 product

- it's only 10%).  Also the supplier wants to keep the store happy, etc...



There are more details to this and I can go into ways to integrating coupons

into an EPOS system, but seeing as this isn't an EPOS/Coupon mailing list I

will end here.  If you want to reply off-list feel free.


Cheers


Ben Metcalfe :

mebenmetcalfe [dot] com

-----Original Message-----

From:

aajgraytalk21 [dot] com

 [

aajgraytalk21 [dot] com (mailto:aajgraytalk21 [dot] com)

]

Sent: 26 October 2000 18:58

To:

uk-netmarketingchinwag [dot] com

Subject: UKNM: Mis-redemption



I'm grappling with a security issue involving online coupons being presented

at a checkout and ensuring that the coupon is redeemed against the correct

product (i.e. avoiding mis-redemption).


Someone mentioned that Microsoft is developing software to overcome this.

Anyone have any details?


I also recall some coverage recently on a tool that allows magazine readers

to scan? a magazine ad and receive a personalised incentive.  Again, if

anyone can point me in the right direction on this, I'll shout you a

Steinlager.


Cheers,


Andy Gray

MWL

Brand response direct marketing agency

Phone: 020 7520 2760



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