Re: UKNM: viral marketing

[Siobhan McVeigh]

there was the ckone campaign earlier this year where you got emails from

different characters - like a soap opera but delivered by email - spread by

word of email

:) s


Charles Linn wrote:


> Does anyone on the list have any experience of 'viral marketing'

> apparently a hackneyed phrase and yet one I am unfamiliar with.  Big in

> the states so I hear.  For those of you also unfamiliar with the term,

> we are talking about e-mail based 'tell your friends' schemes.

>

> Any examples of where this has successfully run?  I have been given the

> example of the US impeachment proceedings and the campaign to oppose it,

> but I was wondering if anyone knew of anything a little closer to home?

>

> Cheers

>

> Chas

> --

> Chas Linn

> Web Producer

> Friends of the Earth

> www.foe.co.uk


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