Re: UKNM: RE: The Institute of Direct Marketing

[Roger Doddy]

Hi John


Couldn't agree more. They didn't get it in the first place and now they are

all playing catch up. I am always struck by the way some direct mail people

think that an email is a letter by another name. It isn't. An email is a

message, a conversation, maybe a stream of consciousness but a letter it

isn't. Sorry to preach but it betrays a profound misconception of the

medium.


----- Original Message -----

From: John Braithwaite <

JohnBGBGdirect [dot] com

>

To: <

uknmchinwag [dot] com

>

Sent: Friday, September 22, 2000 12:01 PM

Subject: UKNM: RE: The Institute of Direct Marketing



> Hi Ruth

>

> How about a discussion of this: now that most of the business world

realise

> that the Internet really is going to be something after all, discuss how

> institutions, journalists and companies have jumped on the bandwagon and

> realised that, if they're not careful, they'll be left behind. They

include

> themselves and claim that they had a strategy all along and they were

> waiting for the right moment to join.... but all along they thought

(hoped?)

> that it would fail or go away.


[Sam says: msg chopped]


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