UKNM: Re: Institute of Direct Marketing UKNM Digest V1 #660

[sarah simonds]

Ruth

this is a relief to hear, since I'm dismayed that the Chartered Institute of

Marketing are in denial.  Net marketing doen't seem to be addressed at all

in the syllabus for even their most advanced course.  The PostGrad Diploma

set text, for Integrated Marketing Communications, has not a mention of the

internet, let alone e-mail for marketing.  How long will it take them to

catch up, d'you reckon? As a web-marketing bod and CIM student, I feel like

a pariah.


Sarah Simonds

GAIN Development Officer

s [dot] simondscs [dot] ucl [dot] ac [dot] uk

--------------------------------------------


Date: Mon, 25 Sep 2000 08:50:35 GMT

From: "Ruth Stone" <

ruthstoneukhotmail [dot] com

>

Subject: Re: UKNM: RE: The Institute of Direct Marketing


John


Thanks for your comments.


I Hope you didn't think I had a humour by-pass, I simply meant that in

additon to the general joviliaty of the cyberchat there is useful comment

and advise coming through as well.


Further, the IDM from the outset have recognised the power of the new media

and embraced it whole heartedly.  The problem, to an extent,  has been

convincing certain factions of the direct marketing community themselves

that:


(a) the internet will re-invent marketing - both on and off line

(b) the IDM are delivering courses and services to guide direct marketing

and other business professionals to understand how


Perhaps the other professional associations representing the industries you

mentioned have suffered the same.


Ruth



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