RE: UKNM: Re: Institute of Direct Marketing

[Mario Tilney-Bassett]

When everything in the world of new media is so new, and case studies are so

few and far between, how CAN there be a course?


And wait till iTV really kicks in and every ad is direct response...


Surely the best thing is to absorb all the existing marketing texts, all

that Kotler etc have ever written then apply their work to the web...


We are all in the position of making the history and creating the techniques

that students will study in a few years hence....


Learn by doing



***********************************************

Mario Tilney-Bassett

Market Tiers 4DC

29-55 Gee Street, London, EC1V 3RE

Tel: 020 7253 8888, Fax: 020 7253 8885

Mobile: 07796 336 659

www.markettiers4dc.co.uk




-----Original Message-----

From: sarah simonds [

slpsimondshotmail [dot] com (mailto:slpsimondshotmail [dot] com)

]

Sent: 25 September 2000 13:28

To:

uk-netmarketingmail [dot] chinwag [dot] com

Subject: UKNM: Re: Institute of Direct Marketing UKNM Digest V1 #660



Ruth

this is a relief to hear, since I'm dismayed that the Chartered Institute of

Marketing are in denial.  Net marketing doen't seem to be addressed at all

in the syllabus for even their most advanced course.  The PostGrad Diploma

set text, for Integrated Marketing Communications, has not a mention of the

internet, let alone e-mail for marketing.  How long will it take them to

catch up, d'you reckon? As a web-marketing bod and CIM student, I feel like

a pariah.


Sarah Simonds

GAIN Development Officer

s [dot] simondscs [dot] ucl [dot] ac [dot] uk

--------------------------------------------


Date: Mon, 25 Sep 2000 08:50:35 GMT

From: "Ruth Stone" <

ruthstoneukhotmail [dot] com

>

Subject: Re: UKNM: RE: The Institute of Direct Marketing


John


Thanks for your comments.


I Hope you didn't think I had a humour by-pass, I simply meant that in

additon to the general joviliaty of the cyberchat there is useful comment

and advise coming through as well.


Further, the IDM from the outset have recognised the power of the new media

and embraced it whole heartedly.  The problem, to an extent,  has been

convincing certain factions of the direct marketing community themselves

that:


(a) the internet will re-invent marketing - both on and off line

(b) the IDM are delivering courses and services to guide direct marketing

and other business professionals to understand how


Perhaps the other professional associations representing the industries you

mentioned have suffered the same.


Ruth



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