re[2]: UKNM: On-line games (was Mailing List Servers)

[pete bresser]

  >wouldn't it be nicer to give visitors something more

  >realistic in return for their efforts - and offer something different so

  >that all these "win a million" style games don't just become one big

  >blur of unlikely to win boredom?


Surey the point is NOT to bore the punters of any lottery/game. Gameplay is

the key aspect of this and any site relying on an on-line game to regularly

bring people on site that ignores this aspect will gradually lose its

visitors - no matter if the prize is a million squid or a ballpoint pen.


The difference for brands that use incentive promotions is that an on-line

game will provide a short term gain in the number of site visitors. Keeping

these people on site and converting them to customers is down to the

brand/product's appeal.


<vested interest>If you want real benefits for your brand however, you need

to be able to inspire punters both off-line and on-line and ideally move

these people from the real world to the web. Just like you can do with our

games. </vested interest>



Regards


Pete Bresser, Managing Director

Visionet New Media Marketing Ltd.

Company No. 3699279 Registered in the UK

See us on the web - http://www.visionet.co.uk

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