RE: UKNM: Banner Ads (was Search Engines)

[Chris Meachin]

> Yes, of course, crap banners that are poorly targetted will be many or all

> of the things that you suggest (but creatively restrictive - what do you

> want - a billboard?

Don't be silly. Very few browsers support billboards.


> - the size of screens in general means that all web marketing is

restrictive.

Not THAT restrictive it's not. There are as many ways to advertise as there

are pixels to manipulate.


> Blaming banners per se is ignoring

> the fact that

> any type of marketing, badly done, will get you a poor response.

Blaming banners? Blaming them for what? I'm not blaming them. If anything

I'm pitying them!


I don't get your point. Are you saying that banners can't be that bad

because there are worse ways of marketing? I'd love to see you justifying a

lame piece of work to a client like that! That's silly that is.


> The banner is here to stay - the only question is how will it

> develop.

If they develop into anything better (which I sincerely hope they will),

they will probably cease to be banners. But I think you've raised an

important point there with the evolution thing though: Let's hope digital

marketing generally grows up a bit.


> or are you the sort of person who rips the ads out of

> the magazines that they read?

That's a silly comment as well (verging on moronic), so I'll discard it.


Chris


[Sam says: allright fellas, let's keep it above the belt...]



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