Following on from the successful session during Social Media Week London, Chinwag is excited to announce a half-day conference, The Psychology of Online Influence taking place in central London on Thursday 3rd May 2012.

During this session, our world class panelists will discuss real-world case studies and best practices learned from small businesses, highlighting how email and social media work hand-in-hand to grow business, and how to best leverage both channels to drive quality engagement, sharing and create positive word of mouth.

In this social media lab, you’ll get your chance to soak up some inspiring stories about starting a business, working for a cause, doing good or turning an idea into a successful career… all with the help of a little social media (of course).

As part of Social Media Week London, Catalysis is hosting an event that explores the unique challenges that B2B social media campaigns present. There will be two presentations from leading technology companies, CA Technologies and Polycom, followed by a Q&A session. Register here: http://bit.ly/wfzkr9

Chaired by the BBC’s director of 2012, Roger Mosey, this event brings you the athletes’ and broadcasters’ view, with reigning Olympic gold medallists and world rowing champions Mark Hunter MBE and Zac Purchase MBE on the panel,alongside athlete-turned-broadcaster Gail Emms, and Lewis Wiltshire from BBC sport.

At the intersection of the worlds of psychology and marketing, a new discipline is emerging that analyses behaviour and provides actionable insight for forward-looking marketers. This session brings together leading experts in the field to share their insight.

This panel will explore the relationship between publishers, brands and social networks, with innovate case studies from Yorkshire Tea’s recent integrated campaign featuring their tea van, Little Urn, which’ll be making an appearance at the SMWLDN Hub throughout the day dishing out cups of tea.

Teenagers are different. Studies indicate that social may actually be altering the physical make-up of the brain. What impact is this having on behaviour? Relationships? What impact will this have on brands, their marketers & the relationship with the generation of social media natives?

How social media trends, disciplines and tactics are being used inside organisations to revolutionise internal communications, collaborative working, customer care, product development and building profitability.

Beyond will be developing a study for SMW that offers a unique & substantiated perspective on the changes that lie ahead for the nature of online sharing. This study will comprise a consumer survey about attitudes towards sharing currently & looking ahead, as well as the curation of perspectives from a variety of industry leaders on this topic.