child protection

We're proud to have Dominic Sparkes, MD of interactive community management company Tempero, as today's guest blogger.

As soon as you start talking about child safety and the internet, a number of issues start to appear. Socialising online is now firmly a part of modern living for young people and as a growing medium it's inevitable marketers will want to engage their audience via the mediums they are using.

The government is taking online child safety seriously and rightly so. They recently set up the UK Council for Child Internet Safety  and have provided guidance to the industry to enable self-regulation. This has left the marketing industry responsible for navigating a complex web of guidance and law when executing online campaigns which children may encounter.