Two heads are better than one. So, 35 must be exponentially better, right?
At Chinwag, we're big fans of building things collaboratively, so we thought we'd really push the boat out for the initial planning of Social Media Week London 2012 (SMWLDN), 13-17th Feb, in case you're wondering.
On Tuesday evening, after an open invite, 35 people gathered at Ketchum PR's offices in Shoreditch to ruminate, dream and scheme on the themes for next year's SMWLDN. Analysing last year's event and taking informal soundings, the group started to explore five starting points: