comscore

As mentioned at Wednesday's Facebook Marketing Conference, comScore have released their latest whitepaper - The Power of Like Europe: How Social Marketing Works for Retail Brands.

Focusing on European brands such as H&M, ASOS, La Redoute, Topshop and Zara, the independent research illustrates how popular consumer brands are using Facebook to deliver media impressions at scale, acheive brand amplification and resonance, and ultimately drive desired behaviours among key customer segments.

Twitter has been hitting the marketing trail over the last couple of weeks as the work to entrance the media buying world was kicked off with stints as ad:tech London and the IAB MIXX in New York and the news that promoted tweets are well on the way.

And it looks like there's plenty to crow about as newcomer(ish) Twitter.com has overtaken MySpace.com. According to comScore (and reported by the WSJ), Twitter had nearly 96 million users last month (August), up 76% from last year, whilst MySpace.com dropped 17% to a mere 95 million uniques.