confidence

Digital industry confidence bottoms out

1443926963_5a8fdcb03f_m.jpgEach month, the slightly gloomy chore of publishing the Digital Pulse result hits the top of my to do list. Or more accurately, I finally get hassled to the point where I actually manage to get the results on the website.

Since we began compiling this data from a monthly user survey (why not take it now - for each completed survey a donation gets made to WWF) the trend has been a fall in confidence which seemed to accelerate with all the bad financial news.

Despite rosy predictions from the blogosphere and beyond of the digital sector's immunity from the economic traumas, the scale of recession looks like the whole economy is in for quite a kicking.

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Digital Pulse for November 2008

Digital Pulse indices
Digital Pulse: 
108.6
Current Index: 
109.9
6 month Index: 
110.4
Employment Index: 
104.4
Move Jobs Index: 
124.7
Salary Index: 
93.4
Current Confidence Index: 
102.6
Future Confidence Index: 
117.6
After months of falling, the Digital Pulse showed a very slight increase (1.02%) in confidence across the digital industry in November. To borrow a phrase from the stock-market, this could be a dead-cat bounce whilst companies furiously tried to close businesss before the onset of December and the Christmas break. Outlook in current market conditions held ground between October and November with no change, and future expectations falling only slightly.

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Digital Pulse Analysis July-Sept 2008

Topic: 
marketing
media
Publisher: 

Background

Digital Pulse is a confidence index for the digital industry, reflecting the degree of optimism or pessimism that people working in digital media feel about the industry. It is designed to find out how industry professionals are feeling, how they perceive the current digital business climate, salary conditions and their views on what it’ll be like in 6 months time.

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Mobile and online publishing feeling the crunch

‘BANK CRASH PROFIT FEARS’ yelled the headline on the Evening Standard news-stand as I passed by the newsagents at lunchtime today.

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Digital Pulse for June 2008

Digital Pulse indices
Digital Pulse: 
123
Current Index: 
128.8
6 month Index: 
120.9
Employment Index: 
134.3
Move Jobs Index: 
131.4
Salary Index: 
99.7
Current Confidence Index: 
120.9
Future Confidence Index: 
126.1

June’s results showed an overall increase in market confidence from May, coming in at 123.0 (up 1.4%). While specific confidence in current market conditions continued to slide - as did faith in the economic environment in six months time - the overall index reflecting sentiment about conditions in the future increased, up to 126.1 (up 4.4% on

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Digital Pulse for May 2008

Digital Pulse indices
Digital Pulse: 
121.26
Current Index: 
137.83
6 month Index: 
129.28
Employment Index: 
138.49
Move Jobs Index: 
112.34
Salary Index: 
88.82
Current Confidence Index: 
121.71
Future Confidence Index: 
120.81

May's results show another fall in overall confidence - a drop in the Digital Pulse of 3.87%. However confidence in future conditions, 6 months from now, has fallen less, by only 2.5%.

From the figures, it could be tempting to conclude that feelings within the digital sector are on the slide but the index of future conditions may point to some light at the end of the tunnel. Although it's dropped, the figure is quite low and may indicate a general slowing of business rather than a race towards the edge of a cliff. Let's hope so!

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The first 88 days of Digital Pulse

88 days ago, Chinwag launched the Digital Pulse, a confidence index for the digital industry.

Why did we do it? What's happened so far?

Early days...

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Digital Pulse - April 2008

Digital Pulse indices
Digital Pulse: 
125.5
Current Index: 
142.1
6 month Index: 
131.6
Employment Index: 
142.1
Move Jobs Index: 
116.1
Salary Index: 
95.6
Current Confidence Index: 
126.6
Future Confidence Index: 
123.9

The method for calculating the Digital Pulse has been adjusted to give a more accurate reflection of the industry's confidence, based on feedback from March's results. Using this new algorithm for both March and April's results, confidence dropped 2.5%, with most of the other indices showing small drops in confidence.

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Digital workforce upbeat as new media shrugs off economic insecurities

The UK’s digital media industries remain upbeat, with sustained confidence in employment opportunities and optimism about current market conditions, according to a new survey released today, 19th May 2008, by digital media community network Chinwag. (http://www.chinwag.com/digitalpulse/2008/03)

PRESS RELEASE

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Digital Pulse Analysis March 2008

Topic: 
marketing
recruitment
Publisher: 

Background

Digital Pulse is a confidence index for the digital industry. It is designed to find out how industry professionals are feeling, how they perceive the current business climate, salary conditions and their views on what it’ll be like in 6 months time.

Each month, Chinwag will poll its community, made up of practitioners working across the digital industries, to create a barometer of attitudes and confidence.

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Digital Pulse - March 2008

Digital Pulse indices
Digital Pulse: 
122.1
Current Index: 
145.7
6 month Index: 
133.6
Employment Index: 
152.3
Move Jobs Index: 
77
Salary Index: 
102
Current Confidence Index: 
133.3
Future Confidence Index: 
105.3
field_topic: 
marketing
The results of the overall index indicate a positive outlook towards the current market position, with good confidence about the current market state and the wide availability of jobs within the market. Looking over the next six months however, this confidence slips 12.1 points (8.3%).

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