Dachis Group

SMW REWIND: Are You Being Served? Influence, Engagement, & Customer Service [video]

Catwalk

Fashion conscious consumers know what they want, when they want it, be it high street or haute couture. Social Media has facilitated fashionista's with a hub for conversations now its up to the brand to listen. The question is who to listen to? Who has real influence?

Is it the obvious: editors, fashion bloggers and trendsetters or are there different tribes? Can new influence tools like PeerIndexKlout or KRED unlock these groups or is it a case of knowing ‘who to know’?

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