digital pulse

Digital industry confidence bottoms out

1443926963_5a8fdcb03f_m.jpgEach month, the slightly gloomy chore of publishing the Digital Pulse result hits the top of my to do list. Or more accurately, I finally get hassled to the point where I actually manage to get the results on the website.

Since we began compiling this data from a monthly user survey (why not take it now - for each completed survey a donation gets made to WWF) the trend has been a fall in confidence which seemed to accelerate with all the bad financial news.

Despite rosy predictions from the blogosphere and beyond of the digital sector's immunity from the economic traumas, the scale of recession looks like the whole economy is in for quite a kicking.

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Digital Pulse for November 2008

Digital Pulse indices
Digital Pulse: 
108.6
Current Index: 
109.9
6 month Index: 
110.4
Employment Index: 
104.4
Move Jobs Index: 
124.7
Salary Index: 
93.4
Current Confidence Index: 
102.6
Future Confidence Index: 
117.6
After months of falling, the Digital Pulse showed a very slight increase (1.02%) in confidence across the digital industry in November. To borrow a phrase from the stock-market, this could be a dead-cat bounce whilst companies furiously tried to close businesss before the onset of December and the Christmas break. Outlook in current market conditions held ground between October and November with no change, and future expectations falling only slightly.

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Market confidence falls again but doesn't plummet

September was a pretty painful month for the Digital Pulse, Chinwag's confidence index for the digital sector. Industry confidence took an almighty whack, so with baited breath and more than a little trepidation, the numbers were crunched for October’s Digital Pulse.

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Digital Pulse Analysis July-Sept 2008

Topic: 
marketing
media
Publisher: 

Background

Digital Pulse is a confidence index for the digital industry, reflecting the degree of optimism or pessimism that people working in digital media feel about the industry. It is designed to find out how industry professionals are feeling, how they perceive the current digital business climate, salary conditions and their views on what it’ll be like in 6 months time.

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Digital gets the jitters: market and employment confidence shakey

Confidence across the digital sector plunged in September. Chinwag's Digital Pulse, a monthly confidence index for the digital industry, experienced the biggest single month fall (since its inception) of 7.5%. The Digital Pulse has been falling gradually over the last few months, with a slight uplift during the Summer, but this is the first sign of the chills affecting the wider economy may hit Internet businesses hard.

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Digital Pulse for September 2008

Digital Pulse indices
Digital Pulse: 
112.4
Current Index: 
117
6 month Index: 
113.3
Employment Index: 
119.3
Move Jobs Index: 
122.9
Salary Index: 
89.4
Current Confidence Index: 
108.6
Future Confidence Index: 
118.1
A sharp intake of breath underscores the analysis of this Digital Pulse. The index has been falling slowly for the last few months but the global financial turmoil is clearly affecting the digital sector. The  overall index is down 7.5% this month, but the real wobbles are in current market confidence which has plunged by 9.4% between August and September.

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Is digital confidence set to plunge?

2857718837_cd74d07dd6_m.jpg Freshly back from Digital Mission to Web 2.0 Expo in NYC, the members of the team who went are still battling the twin evils of jetlag and mountainous inboxes.

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Digital Pulse for August 2008

Digital Pulse indices
Digital Pulse: 
121.5
Current Index: 
129.2
6 month Index: 
120.4
Employment Index: 
135.2
Move Jobs Index: 
128.2
Salary Index: 
94.4
Current Confidence Index: 
119.6
Future Confidence Index: 
124.3
Two month’s of gains in confidence were wiped out with August’s Digital Pulse index falling 2.33% to 121.5, virtually the same level as May’s result. The index of market conditions in six months time took the biggest hit with a 6.33% drop in the last month with only small drops in confidence around employment. Taking into account that these results pre-date the troubles on Wall Street and in London, and the Digital Pulse index may take somewhat of a battering in September.

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Crunch immunity for digital biz?

personality.jpgThe Digital Pulse for July has just been published, showing an increase of 1.14% increase over June. That’s right, an increase in market confidence. Only small, but it’s there. The Digital Pulse is Chinwag's barometer of confidence across the digital sector.

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Digital Pulse for July 2008

Digital Pulse indices
Digital Pulse: 
124.4
Current Index: 
131.3
6 month Index: 
128.7
Employment Index: 
139.1
Move Jobs Index: 
127.8
Salary Index: 
95.2
Current Confidence Index: 
121.9
Future Confidence Index: 
128.3
The digital sector looks to continue a rebound in confidence with the Digital Pulse rising by 1.14% from June to 124.4. The second month in a row that the index has risen. Across the indices there's a small but sustained increase in confidence both in current market conditions and those in six months' time. In the face of this increased confidence in business, satisfaction with salaries has decreased however by 4.51% from June, perhaps prompted by rising costs.

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Mobile and online publishing feeling the crunch

‘BANK CRASH PROFIT FEARS’ yelled the headline on the Evening Standard news-stand as I passed by the newsagents at lunchtime today.

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Digital Pulse Analysis April-June 2008

Topic: 
marketing
recruitment
Publisher: 

Background

Digital Pulse is a confidence index for the digital industry, reflecting the degree of optimism or pessimism that people working in digital media feel about the industry. It is designed to find out how industry professionals are feeling, how they perceive the current digital business climate, salary conditions and their views on what it’ll be like in 6 months time.

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The first 88 days of Digital Pulse

88 days ago, Chinwag launched the Digital Pulse, a confidence index for the digital industry.

Why did we do it? What's happened so far?

Early days...

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Digital industries’ workforce withstand economic jitters

Ever wondered how people really feel about their careers and futures in the digital industries? Amid the buffeting winds of economic turbulence, are we blasé or nervous, excited or fearful? Now you can find out - and add your own sentiments to the big picture equation.

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Digital workforce upbeat as new media shrugs off economic insecurities

The UK’s digital media industries remain upbeat, with sustained confidence in employment opportunities and optimism about current market conditions, according to a new survey released today, 19th May 2008, by digital media community network Chinwag. (http://www.chinwag.com/digitalpulse/2008/03)

PRESS RELEASE

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