doco london

The Decision Makers: The Truth Behind the Family Purchase Dynamic

#SMWLDN Families in the UK spend around £187B a year yet not much is known about the complicated decision making dynamic that goes into how that money is spent. This session will look at who in the family makes what decisions, how the members of the family influence each other and what role social media plays in inter-family communications.

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Date: 25 September 2012
Location: Engine, UK

Through the Eyes of a Child: The Social Media World of 6-11 Year Olds

#SMWLDN Kids are inherently social and are very active on many social media platforms; therefore they are a hugely important part of the social media landscape. This discussion will focus on what kids are doing on networking sites, how and why they are so engaged with each other and the platforms, and look at the psychology behind these behaviours.

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Date: 26 September 2012
Location: Engine, UK